Year In Review
Ibotta Marketing Program
Art Direction, Graphic Design, Illustration, etc.
Figma//Illustrator
This project’s mission was to share out the customized data collected throughout the year to our app users in a fun and interesting way. The goal was that by letting them see the culmination of their efforts to get cash back throughout the year, it would leave them with a sense of pride and accomplishment, encouraging them to earn even more cash back in the coming year.
I approached this project wanting the look and feel to be something different from what we normally did for marketing seasonal programs, so I utilized the less frequently used colors in our brand colors. I also wanted to let the data do the talking, so I kept everything minimal and playful, using organic shapes, pops of color, and simplified illustration.
This program had multiple touch points, including an email send, app banners, rich push notifications, in app messages, and social media posts.
