<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.studioreynolds.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535335577826-GN4JQDV2N9WYPFQTBK7Z/surfer+options-04.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535336627981-KB47VDSK2S2ME8Z7NI82/firefly+mockup.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535337963509-V2TXAUREIIAFV49DUB7H/bumper+sticker+4-01.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535340183823-1I1LYEFPNFR5QYGJDB5K/lava+%2830+of+104%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536367141379-DGE14IJ6HGT9XHY8V8QR/Wild+Mockup.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538699616803-JO8UEK5IVWIP85NTHWRP/sticker+collage+2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538704807209-6S3XDGLEKG7FCDJUMC8M/popcup+%282%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1649283426265-WSQSAOFJNWUOQSIMG7TJ/Ibotta_CoverImage2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/49f9ebbf-f823-4623-8736-10f8ee3f17e4/YIR_CoverImage.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1b4c86a6-2aa4-455a-a249-5fb6a81ae601/RachelReynoldsPortfolio_EM_CoverImage2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/d040a255-b707-4a30-865a-8a02a486086d/RachelReynoldsPortfolio_RW_CoverImage2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536363781127-MGWO60DBX593ASDWA2Z9/surfer+options-04.jpg</image:loc>
      <image:title>Work - Just for fun :)</image:title>
      <image:caption>I try to challenge myself by ideating and creating projects/illustrations/paintings/etc in my free time. Below are some of my favorites to date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536363015757-DOF2HO1BXXIER77741MH/firefly+mockup.jpg</image:loc>
      <image:title>Work - Firefly Music Festival</image:title>
      <image:caption>Poster/Brand Design Photoshop//Illustrator// Firefly Music Festival is a premier music experience set among lush wooded landscapes, featuring renowned headliners and emerging artists. I entered a poster competition for the festival, placing among the top 25 out of thousands of submissions. Shortly after, I refined the design and extended it to a tshirt design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535336104579-RAHMX08R786F6K1TESVE/firefly+mockup.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535336264612-YVXEVVVTYCUCHSHBVJB6/firefly+tshirt+2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536365109892-PG2IT8BPGKJI6CXD6S2F/orange+bumper+sticker.jpg</image:loc>
      <image:title>Work - #wearahelmet</image:title>
      <image:caption>Lack of helmet use around college campuses has become increasingly prevalent in recent years. Deaths among bicyclists younger than 20 have declined 88 percent since 1975, while deaths among bicyclists 20 and older have nearly tripled. Of the 817 deaths from cycling in that age range, recorded in 2015, 54% were due to lack of helmet use. This social awareness campaign seeks to inform and encourage cyclists to wear bike helmets with the use of visual touchpoints that viewers would encounter through their every day routine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538427404707-ZU85GX6B55UMVR33D910/pamphlet+front+folded.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538427408529-OCJ0WPURYJSF9EELVXZH/pamphlet+front+unfolded.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538427399676-8IOV2EI5CE4HGPBAGOX6/pamphlet+back+folded.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538427402353-1BKD7YA3EK5G5V3EE78D/pamphlet+back+unfolded.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535343463793-DPY8JMZ7E5A124ZLCA5X/Street+Graphics.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535343659339-NMWWE4W0LO44ZLNNMOA5/orange+bumper+sticker.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538424432821-EUYUMUKAPCSLQ5DPUB77/lava+%281+of+9%29.jpg</image:loc>
      <image:title>Work - Brewery Vivant</image:title>
      <image:caption>Sustainability Report InDesign//Illustrator//Laser Cutter//Screenprint This report serves to highlight the 2018 facts and figures associated with Brewery Vivant, a B-corp microbrewery located in Michigan. In this report, you will find information about the brewery, what it means to be a B-corp certified company, and the steps the brewery has taken/plans to take to further their success in their eco-friendly business practices. The colors for this sustainability report were inspired by the interior of the brewery itself. All illustrations that I made were inspired by the brewery and its simple, easygoing nature, represented in the blocks of color and simple line aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423686170-5JNUSYU3X6TP66BI6IYR/lava+%287+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423780425-BWAHKZEFSBQIFOV4791D/lava+%283+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423799951-IA84MV6WQE8L4USWR9EM/lava+%284+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423843089-UV3X51U15DGV0SN7FB1Y/lava+%285+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423876781-HDCHY4VLMBEA2GDIK344/lava+%286+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423916281-RR6TXC5DSM2RVSQCGFFS/lava+%289+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538423896220-XKQH6C2J59SM0SNRT3FU/lava+%288+of+9%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535340873638-Q2SHNY6M29ZT41BPEJDX/popcup+%282%29.png</image:loc>
      <image:title>Work - Popcup</image:title>
      <image:caption>Brand and Package Design Photoshop//Illustrator//InDesign//Vinyl Cutting Popcup is a reusable, collapsible silicone cup designed for convenient, everyday use. Inspired by the abundance of disposable cups left behind after tailgates, I developed the concept with the goal of reducing single-use waste through a practical, portable alternative. While researching the market, I identified an opportunity to bring collapsible reusable cups beyond the outdoor niche and to a broader, everyday audience. The resulting brand features a clean, modern aesthetic designed to appeal to consumers of all ages and backgrounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341039297-SUC6TYSFJP4HA2KZBI9V/Tent+Mockup+2-01.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341409946-VWRJPVZFG4IFW4MKQRTE/pamphlet+mockup.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341474188-E35FWURJBSNC4WVY2865/cup.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535342740717-N5OXQF86HEGSO0PZPC4P/lava+%2818+of+104%29+%282%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341528151-VUCUZXP8VOZWL83SJKKB/lava+%2819+of+104%29.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341962476-MMIXEXYC9ZXXUBAJBVYV/Popcup+shirt+1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535341950051-0BCWQDXWCVUDEB9XJGH1/Popcup+shirt+2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535342044812-1D8NJDDX24SU3WF00U68/Popcup+shirt+6.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535342088200-O55101XY2S3W94G6F0PE/Popcup+shirt+7.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1535342136611-TYZFC90B45GS6AK9CB4H/Popcup+shirt+9.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536366329994-0XJWKRVP63C739M5WDF6/Wild+Mockup.jpg</image:loc>
      <image:title>Work - Wild</image:title>
      <image:caption>Book Sleeve Photoshop//Handcarving//Photography//InDesign This book sleeve concept was built around the fact that the journey along the Pacific Crest Trail challenged, changed, and left its mark on the author, Cheryl Strayed; similar to how when people carve into trees, it initially damages the tree, but eventually the tree continues on, permanently marked by the actions of others. I also thought that the textures and colors would make for a bold and viisually interesting book cover that would draw viewers in. **This tree trunk was already dead when I borrowed it from a friend to carve into. I do not condone carving into live trees as it is harmful to them**</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536366988995-GYJBWNCIGHRE44XNFI7M/FINAL+PRINT+BOOK+COVER.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536366486938-CI0CXNC04IDOL5T3EVBH/sleeve+mockup.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536366489854-HX753S5NIZT6ZTRH8CDJ/back+sleeve.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1536366925673-5GDP4V1HWBR8EO4JROO4/Wild+Mockup.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538701566445-2XP5G9MY4I5GJSHAF8ND/lava+%282+of+2%29.jpg</image:loc>
      <image:title>Work - JMU Libraries, part 1:</image:title>
      <image:caption>Video Template and Advertising Illustrator//Photoshop Near the end of my time with JMU Libraries, I was tasked with bringing a video concept to life to welcome the Class of 2022. The project invited students to share what they loved about JMU Libraries through short video clips, using customizable templates that aligned with the library’s existing brand. I designed the templates around the library’s black-and-white palette and established typography, incorporating a rustic typeface and space for students to personalize their responses. I also created a promotional poster featuring playful line illustrations of Carrier and Rose Libraries to encourage participation at the event. The final video, produced by my director and the library team, features the templates I designed. Following its completion, I was invited to brainstorm creative concepts and design directions for the project’s second phase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538698892302-4JNPJI2LCB95ZBWK92G3/Carrier.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538702709704-GL9LVS2RRGFV4XGL90CI/JMU+Libraries+est.+design-01.jpg</image:loc>
      <image:title>Work - JMU Libraries, part 2:</image:title>
      <image:caption>Branding and Touchpoints Illustrator//Photoshop For the project’s second phase, I developed promotional merchandise that extended the visual identity established in my video templates. The primary design paired the same typeface with “JMU Libraries” and its founding year, 1939, creating a timeless, heritage-inspired graphic adaptable across a variety of materials. The design was featured on T-shirts, laptop stickers, tote bags, and temporary tattoos distributed to students during the fall 2018 semester. As a playful addition, I also created “Funky Faces,” an original line illustration intertwining expressive faces and books, which appeared on stickers and temporary tattoos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538694534318-FS8RRNPD1X0Y4XRX4ZD5/JMU+Libraries+Brand+4.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1538699354087-L3U6UD4LPH7R3TGK0OVY/sticker+collage+2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/7682ade6-5c2f-4aee-979b-0ecd6b56a607/Ibotta_CoverImage.png</image:loc>
      <image:title>Work - Ibotta</image:title>
      <image:caption>Art Director on the Marketing Creative Team Art Direction, Graphic Design, Illustration, etc. Figma//Illustrator//Photoshop//Procreate Ibotta is a shopping app that gets you cash back on everyday purchases, both in-store and online. Ibotta offers flexible ways to save on your shopping, with offers on individual products or instant cash back for your entire purchase. I worked on the marketing creative team here for a little over 6 years, during which I did everything from custom illustration work, hand-lettering, brainstorming and executing social media concepts, creating and delivering various marketing program visuals and mockups (emails, banners, rich push notifications, social channel organic content, etc) producing in-app content (client banners, bonus tokens, rich push notifications, home screen takeovers, etc), creating ads for paid media and user acquisition, ideating and mocking up company swag designs, and more!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/7f47b9ab-8703-4e6c-a758-78442ccd2ef1/RachelReynoldsPortfolio_Ibotta_Social.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791939580-G87CKZF8L2F996S0LBG9/Screenshot+2025-05-20+at+7.41.59%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791866335-IEQL8F0TF5IEJMHKP9U1/Screenshot+2025-05-20+at+7.43.08%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791939714-3KWCFPJX8T1DERLHA9R5/Screenshot+2025-05-20+at+7.42.06%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791276636-E2XRBL5K5P0G7XQL7250/You%27re+Worth+It_Motivation+Monday_Instagram%3Afb.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791947531-IF8MHHS3LHTSR6LN7XHL/Screenshot+2025-05-20+at+7.39.23%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747791271856-UOQY33G5PTSOSNJ39SRP/Screen+Shot+2019-10-18+at+9.43.15+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/382c09f9-e7f0-417b-94a8-99c9bc08d3ca/Shirt+Mockup.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/9316bc91-1115-442a-9d62-0c3d36f7eee8/Ibotta_Tshirt.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/cf50c598-5c8e-4976-8934-b93e2ca63e2d/Programs.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/2619b59c-ab76-4c7c-ad98-eeeb30b6495e/RachelReynoldsPortfolio_Ibotta_ReferralProgram.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747798251288-Z812DQZK957YC4LFON6F/image+8.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747798251247-SCJYWKAKG04P4WN3S1OQ/image+6.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747798256877-5CC3KW9KWKBE0DO17TQJ/Square+%281080+x1080px%29+-+Facebook+%28no+CTA%2C+no+logo%2C+no+border%29.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747798256511-EGNB1AN1BQBS0R375AZV/image+5.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/7682ade6-5c2f-4aee-979b-0ecd6b56a607/Ibotta_CoverImage.png</image:loc>
      <image:title>Work - Year In Review</image:title>
      <image:caption>Ibotta Marketing Program Art Direction, Graphic Design, Illustration, etc. Figma//Illustrator This project’s mission was to share out the customized data collected throughout the year to our app users in a fun and interesting way. The goal was that by letting them see the culmination of their efforts to get cash back throughout the year, it would leave them with a sense of pride and accomplishment, encouraging them to earn even more cash back in the coming year. I approached this project wanting the look and feel to be something different from what we normally did for marketing seasonal programs, so I utilized the less frequently used colors in our brand colors. I also wanted to let the data do the talking, so I kept everything minimal and playful, using organic shapes, pops of color, and simplified illustration. This program had multiple touch points, including an email send, app banners, rich push notifications, in app messages, and social media posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1d6a19d4-d992-4464-9ffb-a7773344b59e/Ibotta_Email_YearInReview_120823_StaticHeader.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/61deb606-7e94-4e89-99d5-85a0aace17dd/Colors.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/d664f3f1-a95d-4ae7-8e77-39217622717e/YIR+gif.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747795747602-TMATMOW89UCBIU12ED4E/2xSquareImage1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747795747608-EKWP0QBYYXTWG2M7HNDS/Ibotta_Social_Post_FB-IG_YIR_010324_Slide4.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747795748867-NCBNT03N8IKB8IGJDJ3S/Ibotta_Social_Post_FB-IG_YIR_010324_Slide3.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747795749040-HPFYD224JMNRM8XQGDAU/Ibotta_Social_Post_FB-IG_YIR_010324_Slide2.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/50d5304d-c757-4306-a213-2423f9d86044/RachelReynoldsPortfolio_RW_CoverImage.png</image:loc>
      <image:title>Work - Radiant Waxing</image:title>
      <image:caption>Wellbiz Brands Art Direction, Graphic Design Figma//Illustrator//Photoshop Radiant Waxing is a boutique salon franchise specializing in full-body hair removal and skincare services, with locations throughout Colorado. Its bold visual identity and playful, cheeky messaging celebrate self-expression and empower clients to feel confident in their own skin. As an in-house designer at Wellbiz Brands, which owns and manages five beauty and wellness brands, I supported Radiant Waxing’s creative development across multiple marketing channels, including integrated campaigns, paid media, social media, email, and website assets. My work also included photo retouching and print collateral for A-frame signage, in-salon signage, direct mailers, and flyers. Across each touchpoint, I focused on maintaining a cohesive brand presence while delivering polished, engaging creative that reflected the brand’s distinctive personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/5e3243cb-e120-4931-aa38-935e3fd47c24/RachelReynoldsPortfolio_RW_SaveTheFuzzForTheSweater.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/0a258e5d-0050-468f-a568-4007149b930b/RachelReynoldsPortfolio_RW_Email%26Social.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/c5a62523-948e-4459-983a-3ba4853645b7/RachelReynoldsPortfolio_EM_CoverImage.png</image:loc>
      <image:title>Work - Elements Massage</image:title>
      <image:caption>Wellbiz Brands Graphic Design Figma//Illustrator Elements Massage is a national wellness brand specializing in personalized therapeutic massage services tailored to each client’s individual needs. They offer a variety of services, including facials and stretch. As an in-house designer at Wellbiz Brands, I support Elements Massage’s marketing efforts by creating a range of digital assets, including emails, social media graphics, and promotional materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/a38df1e7-03da-4fb3-b7a4-73e1a674b3e1/RachelReynoldsPortfolio_EM_Work.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.studioreynolds.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-06</lastmod>
  </url>
  <url>
    <loc>https://www.studioreynolds.com/experience-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/ed0c7e1c-a3dc-4233-a8c1-8567fb60ceac/Profile+pic+%286%29.png</image:loc>
      <image:title>About - Hey there! I’m Rachel</image:title>
      <image:caption>I’m a Virginia-grown, Colorado-turned creative, with a passion for art direction and illustration. I get to dabble in a lot of different areas these days. Whether it’s illustrating a new marketing program, having a mini photoshoot to promote a new offer, hand-lettering a post for social media channels, etc. — I love finding ways to inject creativity and fun into my work. When I’m not on my computer, you’ll find me bouncing between my ever-growing list of hobbies, obsessing over my plants, or getting lost somewhere new.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.studioreynolds.com/year-in-review-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/f21eb23e-ac25-4f3c-8b86-e18cbe76e724/YIR_CoverImage.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/ed27d9aa-5d1d-4f7f-9fd7-6b80b13e8386/RachelReynoldsPortfolio_Ibotta_CoverImage.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/a81d8cb4-a2bd-4031-9b31-2dd205499c16/Ibotta_Email_YearInReview_120823_StaticHeader.png</image:loc>
      <image:title>Year In Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/a9191eac-a70b-410d-a80d-a23c6c3cd926/Colors.png</image:loc>
      <image:title>Year In Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/ac8fc8a7-2919-4a08-b507-563f129d647d/YIR+gif.gif</image:loc>
      <image:title>Year In Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747793863861-BPICT9528WBHPANOZIVC/2xSquareImage1.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747793863946-E9DI73ZELBWMSA9NT3EK/Ibotta_Social_Post_FB-IG_YIR_010324_Slide4.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747793864997-463YOYEQP4EZ8PKVY0JH/Ibotta_Social_Post_FB-IG_YIR_010324_Slide3.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aa03f35710699aaec3f9e84/1747793865032-0OW4KAA032NXN0K79GSV/Ibotta_Social_Post_FB-IG_YIR_010324_Slide2.png</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
  </url>
</urlset>

