Year in Review

Illustrator//Figma

This project’s goal was to share out the customized data collected throughout the year from our app users in a fun and interesting way. The hope was that by letting them see the culmination of their effort to get cash back throughout the year, it would leave them with a sense of pride and accomplishment, encouraging them to earn even more cash back in the coming year.

I approached this project wanting the look and feel to be something different from what we normally did for marketing seasonal programs, so I utilized the less frequently used colors in our brand colors. I also wanted to let the data do the talking, so I kept everything minimal and playful, using organic shapes, pops of color, and simplified illustration.